Uncovermac

Designing an online e-commerce website to customize the backlight of your Macbook

project

Summary

​Uncovermac is a company that replaces the backlit Apple logo on your Macbook with whatever you like. You can choose your favorite logo from the gallery or you can opt out for a custom-made design.

The Goal

The goal of this project was to design a new responsive website where potential buyers of an 'Uncover' would get an impression of the possibilities they have to customize their Macbook and order their own.

My role

​As a designer I was responsible for the interaction design, prototyping and the visual design.

Result

​After some design iterations, based on stakeholder feedback we launched the website. After the launch we improved the website based on user behaviour and a/b testing. In the last couple of years, Uncovermac has via the website helped hundreds of people and companies to customize their Macbook.

Timeframe

​2015 & 2018

Client

Uncovermac

Key screens

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